Last Week’s NIL Deals Recap | Week of July 28th, 2025
Data provided by Student Athlete Score
(August 5th, 2025) - From top-tier brands like Nissan, C4 Energy, and Dick’s Sporting Goods, to school-specific partnerships with state tourism entities and local credit unions, the latest round of college athlete NIL deals continues to reflect the depth and diversity of the modern athlete economy. This week’s update spans 17 athletes, representing powerhouse programs like LSU, Michigan, and North Carolina—as well as standout mid-major talent. For a full, searchable archive of past deals, visit our NIL Deal Tracker.
Athlete(s): Flau’jae Johnson
School(s): LSU
Sport: Women’s Basketball
NIL Deal Brand: Nissan
Athlete(s): Wyatt Novara
School(s): Michigan
Sport: Baseball
NIL Deal Brand: C4 Energy
Athlete(s): Cookie Baugh
School(s): Michigan State
Sport: Women’s Track & Field
NIL Deal Brand: MSU Federal Credit Union
Athlete(s): Bobby Alessio
School(s): Penn State
Sport: Men’s Wrestling
NIL Deal Brand: C4 Energy
Athlete(s): Olivia Rothfeld
School(s): Georgia Southern
Sport: Women’s Tennis
NIL Deal Brand: Dick’s Sporting Goods/New Balance
Athlete(s): Chloe Humphrey
School(s): North Carolina
Sport: Women’s Lacrosse
NIL Deal Brand: DripDrop
Athlete(s): Ayden Ames
School(s): Texas
Sport: Women’s Volleyball
NIL Deal Brand: VKTRY Gear
Athlete(s): Mia Rogan
School(s): Michigan State
Sport: Women’s Track & Field
NIL Deal Brand: MSU Federal Credit Union
Athlete(s): Bianca Pizano/Maddie Lawlor
School(s): Michigan State
Sport: Field Hockey
NIL Deal Brand: MSU Federal Credit Union
Athlete(s): Avyn Urbanski
School(s): Omaha
Sport: Women’s Track & Field
NIL Deal Brand: Krampz Wellness
Athlete(s): Riley Ammenhauser
School(s): Oklahoma/Michigan
Sport: Women’s Track & Field
NIL Deal Brand: Dick’s Sporting Goods/New Balance
Athlete(s): Konner McClain
School(s): LSU
Sport: Women’s Gymnastics
NIL Deal Brand: Ozone Gymnastics Apparel
Athlete(s): Grace Jenkins
School(s): Arizona/UConn
Sport: Softball
NIL Deal Brand: All Access Camps
Athlete(s): Emma Theodorsson
School(s): Loyola University Chicago
Sport: Women’s Basketball
NIL Deal Brand: Incrediwear
Athlete(s): Laila Edwards/Caroline Harvey
School(s): Wisconsin
Sport: Women’s Hockey
NIL Deal Brand: Travel Wisconsin
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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