Juvenile Brands Releases First NIL Energy Drink

November 1st, 2022 - Juvenile Brands is excited to announce Big Corn Energy, college athletics' first Name, Image, & Likeness (NIL) energy drink. Big Corn Energy is a great-tasting energy drink, but the best part is that 25% of its profits go to walk-ons who play football for Nebraska.

This innovative drink provides average fans an opportunity to participate in NIL beyond direct payments and player merchandise. Big Corn Energy allows Nebraska fans an opportunity to become a stakeholder in the program while consuming a familiar beverage. Big Corn Energy is available in 12oz cans, 12cans per case, with sugar and sugar-free varieties. 

Nebraska takes pride in its walk-on tradition. Walk-ons bring passion and drive to practice every day, and they help set the tone for Saturdays. A strong walk-on program is essential for any college football team looking to consistently win year in and year out. 

Juvenile Brands wants to support an important group of athletes that have been largely left out of opportunities when it comes to profiting off their Name Image and Likeness. Through profit sharing, Big Corn Energy hopes to provide a new avenue to support Nebraska football walk-ons. The profits are split by how long a student-athlete has been in the program. 4+ year walk-ons receive 40%, 3 years receive 30%, 2 years receive 20%, and 1st years receive 10%. As funds accumulate from sales, all stakeholders, fans and athletes alike, will be informed of the size of the distribution by a meter viewable on the website. 

Big Corn Energy is available immediately at https://bigcornenergy.com We are working with distributors to bring the drink to customer’s favorite stores.

About Juvenile Brands

Juvenile Brands is an Omaha-based company specializing in creating products that profit share with college athletes.

Please direct media inquiries to: contact@juvenilebrands.com


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