Happy Valley United Inks Partnership with Rich Coast Coffee for Energize the Pride Cold Brew
UNIVERSITY PARK, PA (Aug 21, 2025) – Happy Valley United, the NIL collective serving 31 sports and over 830 Penn State student-athletes, inked a partnership with Rich Coast Coffee to produce a line of Happy Valley coffees called Energize the Pride. A portion of every sale will directly benefit Penn State student-athletes' NIL opportunities through Happy Valley United.
The first product of the Energize the Pride line is a slightly sweetened Oat Milk Cold Brew Latte, crafted for fans who want a smooth, ready-to-drink boost in a convenient 12oz can. Whether you’re heading to Beaver Stadium for a fall Saturday or gearing up for a day in the office, this cold brew is a perfect way to fuel your Penn State pride.
Fans can purchase these Happy Valley Cold Brew Latte Cans online at Rich Coast Coffee’s website and energizethepride.com, as well as these Pennsylvania outlets:
Rich Coast Coffee (Lewistown)
Shy Bear Brewing (Lewistown)
Breski’s Beverage (Harrisburg)
McClanahan’s (Downtown State College)
The “Happy Valley” line of coffees are produced and distributed by Rich Coast Coffee in Lewistown, PA, who has been using the Happy Valley moniker for the past 20 years with its signature blend of coffees sourced from Kenya, Colombia, Sumatra and Ethiopia which feature tasting notes of lemon, dark chocolate and grapefruit. For questions about these products, or inquiries about carrying these products at your establishment, get in touch at the Energize the Pride Contact page.
About Happy Valley United
Happy Valley United (HVU) supports the Name, Image, and Likeness (NIL) programs for all 31 teams and 830-plus student-athletes at Penn State. Supporters, fans, and alumni who commit their support to HVU are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships, and events. HVU is powered by industry-leader in NIL services, Blueprint Sports. For more information about NIL partnerships with Penn State student-athletes, visit www.happyvalleyunited.com and follow @happyvalleyutd on Facebook, Instagram, LinkedIn, and X.
About Rich Coast Coffee
Based in Lewistown, PA (located 20 miles South of State College) Rich Coast Coffee has been a trusted supplier of high-quality coffee, tea, and specialty beverages to restaurants, hotels, convenience stores, offices, and more throughout Central Pennsylvania in addition to providing equipment and the continual maintenance to these complementary machines since 1978. The Rich Coast mission is to deliver consistent, remarkable coffee and service without compromise. Each cup is an invitation to journey from one coast to another, savoring the dedication and passion behind every sip.
Media Contact
Marina Bain, Senior Director of Communications – Blueprint Sports
