Last Week’s NIL Deals Recap | Week of September 22nd, 2025
Data provided by Student Athlete Score
(September 30th, 2025) - The week of September 22nd, 2025, brought another strong slate of NIL activity across college athletics, showcasing the continued breadth of athlete-brand partnerships. Football players like Behren Morton (Texas Tech) with Reliant Energy and Deontae Lawson (Alabama) with SeatGeek headlined the week, while athletes in volleyball, swimming, gymnastics, and basketball signed deals with brands including VKTRY Gear, JOLYN Clothing, Motorola, and Puma. These partnerships highlight how athletes from a wide range of sports and schools are building meaningful connections with companies ranging from household names to emerging lifestyle brands. For a full, searchable archive of past deals, visit our NIL Deal Tracker.
Athlete(s): Behren Morton
School(s): Texas Tech
Sport: Football
NIL Deal Brand: Reliant Energy
Athlete(s): Emily Pierce
School(s): Campbell
Sport: Women’s Cross Country
NIL Deal Brand: C4 Energy
Athlete(s): Gunner Stockton
School(s): Georgia
Sport: Football
NIL Deal Brand: Onward Reserve
Athlete(s): Oumy Diop
School(s): Florida International
Sport: Women’s Swimming
NIL Deal Brand: JOLYN Clothing
Athlete(s): Deontae Lawson
School(s): Alabama
Sport: Football
NIL Deal Brand: SeatGeek
Athlete(s): Ava Vickers
School(s): Indiana
Sport: Women’s Volleyball
NIL Deal Brand: VKTRY Gear
Athlete(s): Raleek Brown
School(s): Arizona State/USC
Sport: Football
NIL Deal Brand: Raising Cane’s
Athlete(s): Geanice Morales
School(s): Wagner/Providence College
Sport: Softball
NIL Deal Brand: Accelerator Active Energy
Athlete(s): Moh Bility
School(s): Rice/North Texas
Sport: Football
NIL Deal Brand: Planet Fitness
Athlete(s): Naija Gadis
School(s): Jackson State
Sport: Women’s Volleyball
NIL Deal Brand: Alani Nu
Athlete(s): Malik Muhammad
School(s): Texas
Sport: Football
NIL Deal Brand: Manana
Athlete(s): Delaney Moon
School(s): Fairfield
Sport: Women’s Volleyball
NIL Deal Brand: VKTRY Gear
Athlete(s): Cade Uluave
School(s): California
Sport: Football
NIL Deal Brand: Suerox
Athlete(s): Chloe LaCoursiere
School(s): Alabama
Sport: Women’s Gymnastics
NIL Deal Brand: Motorola US
Athlete(s): Quintrevion Wisner
School(s): Texas
Sport: Football
NIL Deal Brand: T-Mobile
Athlete(s): Madison Espy
School(s): North Florida
Sport: Women’s Beach Volleyball
NIL Deal Brand: Corporate Traffic
Athlete(s): Emmett Johnson
School(s): Nebraska
Sport: Football
NIL Deal Brand: Raising Cane’s
Athlete(s): Flau’jae Johnson
School(s): LSU
Sport: Women’s Basketball
NIL Deal Brand: Puma
Athlete(s): Chloe Spreen
School(s): Indiana/Alabama
Sport: Women’s Basketball
NIL Deal Brand: Chargel
Athlete(s): Joscelyn Roberson
School(s): Arkansas
Sport: Women’s Gymnastics
NIL Deal Brand: GK Elite
Athlete(s): Tambree Ball
School(s): Boise State
Sport: Women’s Soccer
NIL Deal Brand: Sports Research
Athlete(s): Carra Sassack
School(s): Florida State
Sport: Women’s Beach Volleyball
NIL Deal Brand: WearSPF
Athlete(s): Carla Ferzoco
School(s): Pittsburgh
Sport: Women’s Gymnastics
NIL Deal Brand: Roots Natural Kitchen
That’s a wrap on this week’s standout NIL deals. Let us know which partnerships caught your attention—or if we missed a deal that deserves the spotlight. Stay locked in for next week’s biggest athlete brand moves.
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