FOR IMMEDIATE RELEASE

NILNewsstand Launches Data-Driven Content Series in Partnership with NILnomics

New initiative brings structured data, visuals, and operator-focused insights to professionals navigating NIL and revenue sharing in college athletics

4/28/26

NILNewsstand, a leading platform covering Name, Image, and Likeness (NIL) and the revenue-sharing era of college athletics, today announced a new content partnership with NILnomics, led by industry analyst Greg Chick.

As part of the agreement, NILNewsstand will launch the “NILNewsstand Data Series (Powered by NILnomics)”, a recurring content initiative available within NILNewsstand Pro, the platform’s professional membership offering.

The series is designed to deliver data-driven analysis, custom visuals, and practical insights to help athletic departments, operators, and industry professionals better understand and navigate the evolving NIL and revenue-sharing landscape.

What the Data Series Includes

• Two monthly data-driven posts breaking down key trends in NIL and revenue sharing
• One monthly interview translating those insights into actionable takeaways
• Custom visual assets designed to simplify complex industry dynamics

A Focus on Practical, Operator-Level Insight

Unlike traditional coverage, the NILNewsstand Data Series is built specifically for professionals working inside college athletics.

“Our goal has always been to inform the people actually building and operating in this space,” said Kyle Ems, Founder of NILNewsstand.

“This partnership allows us to add a structured, data-driven layer to our coverage — not just what’s happening, but what it means and what to do next.”

“NILNewsstand provides a platform for professionals in college athletics to gain insights they can't get anywhere else,” said Greg Chick, Founder of NILnomics.

“I’m excited to build on the data and resources here and provide unique analysis through my research and visualizations that provide genuine value to this platform’s audience.”

Strengthening NILNewsstand Pro

The addition of the Data Series further expands NILNewsstand Pro, which provides members with:

• Industry trackers and databases
• Interviews with athletic department leaders and operators
• Career and job insights
• A growing library of professional development resources

By integrating NILnomics’ data capabilities into the platform, NILNewsstand aims to provide members with clearer signals in a rapidly evolving and often fragmented industry.

Read the First Piece: Multimedia Rights, Explained: The Most Important Business in College Sports

Access the first release in the Data Series inside NILNewsstand Pro.

Unlock with NILNewsstand Pro Visit NILnomics

About NILNewsstand

NILNewsstand is a digital media and professional platform focused on NIL, revenue sharing, and the future of college athletics. Through its daily newsletter, data trackers, interviews, and NILNewsstand Pro membership, the company provides news, insights, and resources for professionals across the college sports ecosystem.

About NILnomics

NILnomics, led by Greg Chick, focuses on data analysis and insights related to NIL and the economics of college athletics. The platform aims to bring greater clarity and structure to a rapidly evolving space through data-driven storytelling and visualization.