Women’s sports in the U.S. have never been as popular as they are today. At the college level in particular, we’ve seen a tremendous increase in attendance and viewership for sports like volleyball, softball and basketball.

While there are several factors that have influenced the growth of women’s college sports, one of the most important is simply visibility. In the modern age, capturing viewers and growing a fanbase begins with the ability to create engaging content and distribute it to the masses. After that comes the campus superstars, local heroes, groundbreaking NIL deals, and historic media contracts.

In our latest webinar, The New Era of Women’s College Sports, presented by Magnifi, we discuss how women’s college sports have gained momentum in recent years and the impact content and marketing can have on its growth in the future.