As college athletics shifts into the revenue-sharing era, donor strategy is evolving just as quickly as NIL itself.

In this exclusive NILNewsstand Pro conversation, Jason Penry of Penry Advisors will share what the “new era” looks like from the perspective of major donors and capital strategists supporting athletic departments and collectives.

This session will go beyond surface-level NIL talk and dive into how donor psychology, capital deployment, and institutional alignment are changing in real time.

What We’ll Cover:

• How donor behavior is shifting in the NIL + revenue-sharing landscape

• The difference between giving to collectives vs. athletic departments in today’s model

• What sophisticated donors are asking before committing capital

• How schools can better align fundraising strategy with NIL/revenue-share strategy

• Risks, opportunities, and long-term sustainability from a donor’s perspective

• Where Jason believes this ecosystem is headed over the next 3–5 years

We’ll also leave time for live Q&A, so come prepared with your questions.

If you work in NIL administration, advancement, revenue strategy, or collective leadership, this is a conversation you won’t want to miss.