NILnomics Data Series
Original research, visual analysis, and structural intelligence on the business systems reshaping college athletics — produced by Greg Chick of NILnomics for NILNewsstand Pro.
Data-driven analysis for the new era of college athletics.
NILnomics research goes beyond headlines to examine the infrastructure behind modern athletic departments: staffing models, General Managers, revenue generation, multimedia rights, NIL regulation, and the growing divide between schools that are scaling aggressively and everyone trying to catch up.
Start With the Free Article
The first NILnomics feature is available to read free. The remaining research pieces are previewed below and require a NILNewsstand Pro membership.
68,000 Staff Records. One Industry Arms Race.
We Scraped Every Division I Staff Directory.
NILnomics developed an automated scraper that visited every Division I athletic department staff directory — 368 schools — and extracted more than 68,000 staff records. The result is a rare look inside the modern college athletics org chart.
- Football is operating as a company within a company.
- Power 4 administrative titles have exploded.
- Some schools have more administrators than other schools have total employees.
- The revenue arms race is increasingly being fought with headcount.
Preview the Pro Research
These pieces are available inside NILNewsstand Pro. Each preview gives members and prospective members a look at the topics Greg is analyzing.
The Front Office Has Arrived on Campus
Five years ago, “General Manager” barely existed in college athletics. Now the role has become one of the clearest signs that athletic departments are professionalizing roster management.
Multimedia Rights, Explained
Multimedia rights companies have become some of the most important commercial partners in college athletics — and their role is expanding quickly in the NIL and revenue-sharing era.
The CSC's Paper Trail
The College Sports Commission’s NIL Deal Flow Reports are one of the few public windows into the emerging NIL enforcement system — but the numbers raise as many questions as they answer.
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NILNewsstand Pro members get exclusive research, premium interviews, live discussions, networking, and deeper analysis on NIL, revenue sharing, roster management, and the business infrastructure of college athletics.